Marco Fiori, Executive Director of the Windsor Essex Capital Angel Network
“Angel investors typically want to invest in companies which already have products or customers,” said Fiori. “Those situations are more attractive in the angel world and they’re essentially looking for companies seeking funding for expansion or enhanced marketing initiatives.”
Fiori added that “the default answer for most angel investors is no.”
“So, the key for any start-up or company seeking additional investment is to change that answer by providing compelling reasons to invest,” said Fiori.